Delhi, June03, 2015:
DSK Motowheels, one of India's most well-established and strongest players
in the superbike industry, unveiledthe range of its legendary Italian
superbike brand 'Benelli' for the first time in North India, followed
by the announcement of its first DSK Benelli showroom launch in New Delhi.
The state-of-the-art showroom is situated in one of the most buzzing and
central locales of the capital, at Faiz Road, Karol Bagh, near Jhandewalan
Metro, showcasing the entire range of DSK Benelli superbikes available
in India under the dealership of 'Torque Bikes'.
With a view to strengthen its setup, DSK Benelli also aims at expanding
its reach across Northern India, reaching out to a larger audience of
superbike enthusiasts in the coming months.
The bikes showcased includes the sporty-looking Tornado Naked Tre, or
TNT superbikes that encompass the TNT 300 - In-line two cylinder 300cc
engine, TNT 600i - In-line four cylinder 600cc engine, TNT 600 GT - In-line
four cylinder 600cc engine, TNT899 - In-line, three cylinder 898cc engine
and TNT R - In-line, three cylinder 1131cc engine.
Speaking on the launch, Shirish Kulkarni, Chairman, DSK Motowheels said,
"Our main focus is to align DSK Benelli's presence across all strategic
locations to generate strong brand eminence. In order to enhance our presence
across North India, the country's capital'Delhi'is an inevitable choice
to begin with and is one of our key target markets. Our dealerships will
not only act as a platform to sell motorcycles but also as a place for
DSK Benelli superbike enthusiasts to interact with other bikers and share
their love for the Italian superbiking experience."
Born of rich, pure lineage, DSK Benelli today boasts an impressive range
of globally-respected superbikes that marry heritage, innovation, styling
and technological prowess. Benelli's distinctly stylish motorcycles are
known for their Italian flamboyance and the ability to provide riders
from all walks of life a pure, high-performance experience.
DSK Motowheels is assembling and selling Benelli bikes across the country
and supporting them with a good backup of service and spares. With its
mounting sales and service network, the brand offers 24 x7 on call breakdown
The entire gamut of DSK Benelli superbikes,are available at attractive
price points: (Ex-Showroom, Delhi)
" TNT 302 - Rs. 2,83,000
" TNT 600i - Rs. 5,15,000
" TNT 600 GT - Rs. 5,62,000
" TNT 899 - Rs. 9,48,000
" TNT R (1130)- Rs. 11,81,000
About DSK Motowheels:
Established in 2012, DSK Motowheels, a part of the DSK Group (Diversified
business group with a turnover of over Rs. 5000 crores) forayed into the
growing automobile sector by entering the niche segment of powerful and
Taking forward the company's rich legacy of dynamic entrepreneurship,
Mr. Shirish Kulkarni, Chairman, DSK Motowheels, spearheads the brand's
operations in India with the primary objective of providing a world class
super biking experience.
With a CKD plant in Maharashtra, the brand enjoys the status of having
the strongest & most well entrenched superbike network in India. DSK
Motowheels is known for its high-end biking experience, extended product
line, technology and quality. DSK Motowheels also prides itself in providing
the best customer centric service and aftersales support in Indian Superbike
As often happens, the history of great industries is born in garages.
In our case this is the Benelli Garage", Where, in 1911, the 6 Benelli
brothers Giuseppe, Giovanni, Francesco, Filippo, Domenico and Antonio,
known as "Tonino", repaired and manufactured motorcycle parts.
In 1921 the 'Velomotore' was created: a single cylinder two stroke 75cc
bike adapted to a bicycle frame and the following year it was the turn
of the 98cc 'Motoleggera', immediately appreciated by the public of that
time. The first real Benelli motorcycle, a 175cc model, ridden by Tonino,
proved immediately to be a winner in the world of competition. Here began
a long list of glorious moments, with more than 1000 victories in the
Italian and European Championships and two World Titles won in 1950 and
1969. Many legendary riders have ridden Benelli motorcycles. Besides Tonino,
the owner of the company, the Italian riders Ambrosini, Grassetti, Campanelli,
Provini, Pasohni, Villa and the internationals Saarinen, Hailwood and
Carruthers. At the end of the 60's the last motorcycle of the family owned
company was born; the Tornado 650 which developed 50 hp at 7000 rpm, and
easily surpassed 170 km/h.
the first ownership change took place, but motorcycle production continued
in Pesaro with the ground breaking in line 6 cylinder 750 and 900cc Sei's
which were manufactured up until the early 1980's. In 2001 the production
of the first all new in-line triple powered range began, with thefully
faired supersport Tornado 899cc Limited Edition. The addition of the Tornado
Naked Tre or TNT for short, and subsequently the Tre-K in both 899 and
1131 cc variants meant that Benelli was truly back in the market of large
capacity sports motorcycles. Today Benelli is part of the Qianjiang (QJ)
Group, a corporation which produces more than 1.2 million two wheelers
per annum. QJ, wishing to respect the tradition of passion which has always
guided the history of the Italian brand, will continue manufacturing bikes
in Pesaro, the traditional home of Benelli Motorcycles.