New Delhi, 17th August 2016: Fashion Design Council of India (FDCI), India's apex industry body for fashion, has announced its partnership with Huawei P9, the world's first smartphone co-engineered with Leica, to reinvent smartphone photography.The announcement was made alongside the launch of Huawei P9 in India, in presence of Bollywood stars Sushmita Sen, Boman Iraniand leading FDCI designers Rohit Gandhi, Rina Dhaka, Renynu Taandon, Samant Chauhan, Gautam Rakha, Dhruv Vaish, Joy Mitra, Nikhita Taandon, Ankita Chaudhary and Nida Mahmood. The Huawei P9 will be the first smartphone to be used at Amazon India Fashion Week Spring Summer 2017, by the event's official photographer, to cover all shows at the event.

The Huawei P9 is the first smartphone from the collaboration between Huawei and the global iconic camera brand Leica, resulting in a stunning dual-lens camera in a smartphone, which sets a new benchmark in smartphone camera technology, with more light and better clarity, to capture brilliant colour and striking black and white images in true Leica style. Images from the ground-breaking dual-lens camera are brought to life on a 5.2 inch full HD display. The P9 is powered by Huawei's latest Kirin 955 chipset and runs Android Marshmallow 6.0. The Huawei P9 is slated to be available in the country beginning August 18th for INR 39,999/-.

Speaking on the occasion, Sunil Sethi, President FDCI, said, "We are pleased to announce Huawei P9 as the official cameraphone for the Amazon India Fashion Week Spring Summer 2017. At AIFW, photography is vitally important to capture the best images from the fashion shows. Being the world's first smartphone to feature iconic Leica camera technology with dual lens, and a stunning design, the Huawei P9 was our first choice to capture images at AIFW SS'17 as the official camera phone."

Peter Zhai, President, Consumer Business Group, Huawei India, commented: "We believe the desire to be creative by changing the way people experience the world around them. With the P9, working with Leica, we have challenged the norm of what was possible in lens technology and created a game-changer for smartphone photography. Partnering with FDCI for the Amazon India Fashion Week Spring Summer 2017, will enable people in India to view what the Huawei P9 is capable of delivering, in terms of stunning image quality, comparable with the best cameras."

ABOUT FDCI
A non-profit organization, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to ts commitment to promote the 'Make in India' label as handlooms take center stage, in a country, who's heritage is soaked in the flavours of indigenous crafts. Website: www.fdci.org

About Huawei Consumer Business Group
Huawei's products and services are available in more than 170 countries and are used by a third of the world's population, ranking third in the world in mobile phone shipments in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group is one of Huawei's three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei's global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: http://consumer.huawei.com/cn

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