New
Delhi: November 30th, 2016: Beginning its journey a year back
under aegis of Radiant Hues CRM Solutions Pvt. Ltd.- Luxehues.com, celebrated
its 1st anniversary with its partner brands at Qla, Mehrauli, in
New Delhi. Starting out, with a modest 30 partner brands and high hopes.
Today Luxehues.com boasts of over 200 global brands on board across multiple
categories. Marking the moment, the portal also released white paper report
on-
E-commerce a disruptive force in the consumption of lifestyle products
in the year 2017 .
Based on the insights collected by Luxehues.com, the report is compiled
after conducting one-on-one in-depth interviews of the affluent consumers,
undertaken by the company across the key metros and cities in India. Some
of the key insights from the white paper are
1. E-commerce will propel faster growth in the affordable luxury segment
by providing distribution access
2. Authenticity of goods purchased is a key criterion for online shoppers
3. The niche brands must invest in creating brand awareness to facilitate
faster growth
4. In the wake of recent demonetization online players are well poised
to leverage the shift to Digital platforms
Excited about Luxehues.com anniversary celebration, Mr. Peter Raj Kapoor,
Joint Managing Director, Radiant Hues CRM Solutions P.ltd, added, leading
premium brands have expressed great interest to partner and promote their
range of products on Luxehues .com, they feel very assured and comfortable
with how their Brand is being positioned and promoted to the middle to
affluent income consumers
The offstage display of products by - Debarun, Imperial India Company
and Princess Jewelry by Lumineux Uno; virtual displays by TW Steel, Misaki
and Michael Kors and on-stage launches by Amethyst and Hidesign added
dollops of chutzpah to the celebrations! The glam & style quotient
of the event was further upped by the presence of - Divine Solitaires
and Philip Stein ; known for its revolutionary technology in high quality
products with stylish designs. Philip Steins Sleep Bracelet won
a lot of attention and remained the most talked about brand.
Vaibhav Chadha, Vice President of Precious Times, official distributor
of Philip Stein in 41 countries said, We are proud to have established
Philip Stein as a global brand selling in more than 50 countries. The
brand is still yet to place both its feet into the Indian market by tying
up with on ground retailers, but we are proud to partner with Luxehues
for Indians to be able to buy Philip Stein online. Our aim has always
been to promote our wellbeing technology for all persons who wish to benefit
from it, and Im sure that partnering with Luxehues will aid in this
agenda due to their successful positioning in the market.
Wishing the Luxehues.com team on the occasion, Jignesh Mehta, Founder
MD, Divine Solitaires added, "Divine Solitaires has always believed
in providing the consumers the best solitaire diamonds in the transparent
and organized way. Luxehues is an ideal platform when it comes to presenting
a luxury brand for online customers. Our exclusive solitaire designs listed
on the portal gives the luxury to connoisseur of diamonds to select and
buy the best and the brightest of the Solitaire Jewelry. We congratulate
Luxehues on building a premium portal and completion of successful first
year. Divine Solitaires, an exclusive solitaire diamond brand, with unique
offerings wishes that its association with Luxehues continues for many
more years to offer the consumers the best in the diamond Jewelry."
Dilip Kapur, Founder & President, Hidesign shared, My excitement
that the finest leather in the world, came from my native area, led me
on my return to India, to search for the few skilled tanners who had not
yet given up the E.I. technique. I decided to dedicate Hidesign to research
more innovative methods of vegetable tanning, something we have held on
to over the past 38 years.
Popular jewelry designer Rahul Popli of Amethyst fame, said, It
has been a great journey so far. Luxehues has given good business to AMETHYST
.We are very happy to be a part of it. I hope to grow further with Luxehues
in coming years. And wish the very best to the team on its successful
first year completion!
Speaking about his association with Luxehues.com, noted designer Debarun
Mukherje of eponymous label-Debarun, adds It is great to get associated
with Luxehues. There online presence is amazing. This is a portal which
takes fashion seriously and promotes fashion in right frame of light.
Our engagement with luxehues has been fruitful and good.
Luxehues.com Follows the unique model of sourcing directly from brand
principals around the world, allows customers significant savings. In
addition, usage of bank cards from select partners allows additional savings
of upto 30%. Some of the premium brands that are exclusive to the portal
include names like - Aigner, Cerruti, Kenzo, Catamini, Misaki, Valerie
Valentine, Avril Gau , Gitanjali-Lumineux Uno, Kinaree, Norma Ishak B&O
Play and Gucci.
Cutting across a varied set of categories including but not limited to-
Watches, Gifting, Home Décor, Jewelry, Accessories, Footwear, Eyewear
& Handbag with focus on European & American Brands and Indian
Designers, Luxehues works directly with Principal Brands, hence delivering
significantly better value, quality and authenticity promise to its customers
Luxehues.com
includes the following sections:
Designers
Section: The Designers section lists the leading Indian & International
Designers showcasing their bespoke collections. Most of the products would
be the limited edition never seen before collection available
for a limited period of time
Indian
and International designers like Kavitha Bhartia, Kotwara by Meera Muzaffir
Ali, Ranna Gill, Imperial India company, Shantanu & Nikhil, Ashima
Leena, Blues Jewelry, Rocky Star, Studio Tara, Debarun, Vivek Karunakaran
Sadan Pande, Siddharth Bansal and Alpna Gujral are also associated with
platform
Brands
already associated with Luxehues.com are:
Ritu Kumar Label ,Global Desi ,AND, Jasbir Gill, Anshul Rajhwansh, SILVIO
TOSSI, Davidoff, Bering, GC, Givenchy ,Armani , Diesel, Skagen, Fossil,
Roberto Cavalli, Ferrari, ICE, Esprit, Michael Kors, Kenneth Cole, Asmi,
Nirvana, Tresmode, Withings, Tru Vino, Plantronics, Jabra, Skull candy,
Vifa, Phillips, Panasonic, LG, Beyerdynamics, Shure, Garmin, FNS, Lazzaro,
Noritake, Riedel, Maspar, Braun, SWISSTEK, TW STEEL, BRILLIER, Java Plum,
PHILIP STEIN, POON Switzerland, ROMANSON, SEGWAY, etc. and many more.
About
Us:
Luxury Hues businesses are focused on offering affluent customers a variety
of lifestyle experiences and in partnering with organizations looking
to acquire and engage premium customers.
Luxury
Hues group was founded in 2009 as a strategy consulting firm with a vision
to partner with brands offering premium products & services. The firm
has since diversified into several businesses catering to the needs of
premium brands and affluent customers Quintessentially Global concierge
services, Bespoke Travel, Weddings, Events & Brand Activation, an
E-Commerce platform for International lifestyle brands, Luxehues.com,
Management consultancy services including development of customer engagement
platforms and an Event property jointly hosted with Group-M The
Luxury Festival. Our span of businesses in the premium space offers
us a unique understanding of the lifestyles of affluent customers. Our
engagement with the premium segment across different touch points of their
lifestyle spending allows us to mine rich and powerful insights which
we leverage to provides significant value to our clients. Our clients
include some of the best reputed organizations In the country. The Quintessentially
concierge member base comprises of the upper crust elite and whos
who in society. Our strengths in creating a world class & truly differentiated
customer experience flows from our organization values of Customer
centricity and innovation as the heart of the business. Our ability
to deliver a seamless experience is underpinned by the expertise &
passion of our high-quality management team.
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