Delhi, February 10, 2017: In a spectacular fashion show,India's
leading fashion brand, Max fashion launched its Spring 2017 collection,
today at Moments Mall. Dressed in imperial blue, barbados cherry red attires,
the models accompanied by the children from Satyarth Rehab Center walked
the ramp showcasing the diverse style from the collection. The show stopper
Lauren Gottlieb, blazed the fashion ramp wearing garments from the new
collection. The fashion show was followed by the introduction of new spring
logo this season.
The collection celebrates the nautical spirit of spring. Sparkling shades
of imperial blue, barbados cherry red are the dominant colors of the season.
The season shows off an eclectic range of trends - ruffle details, asymmetrical
hem lines, engineered appliques, natural hues, inflated silhouettes and
oversized proportions to keep it classy and fuss- free. The assortment
expresses the richly detailed sense of elegance and passion through a
wide range of exclusive apparel, footwear and accessories for every occasion.
Speaking at the launch, Saurabh Garg, Regional Manager, North, Max Fashion,
said, "This is a very exciting time of the year, where the city welcomes
spring and we are pleased to unveil our Spring 2017 collection. I am thrilled
to have gorgeous Lauren Gottlieb on this occasion. It was exciting to
see the children wearing colourful garments from our new collection. At
Max Fashion, we always try to top our shopper's expectations and provide
our customers with experiences that they will never forget."
Here are some of the trends to look forward this season.
The range unfolds into a bold and striking collection inspired from the
Marina Luxe. It conveys a testament to its sunny brand of optimistic fashion
with silhouettes such as crisp cotton volume cold shoulder, oversized
blazer, flared sleeves, cropped shirts making it a clean minimalistic
staple for the season. It also incorporates designs based on tropical
prints and ditsy floral with luxurious fabrics such as weightless georgette,
rib knits and sheer fabrics with embroidery details. Blush tones, muted
corals mixed with digital botanical prints, handcrafted patchwork patterns,
form a luxe inspired chic line of clothing for women's wear this season.
This classic resort collection gives you a perfect wardrobe solution for
your upcoming summer getaway vacation. The foundation is laid with rich
classic palette of white and navy. Pink and pool blue adds freshness to
the look along with clear Sky. Indigo dyed fabrics woven in shades of
blue and white with an accent of beige, Jacquard patterned collar rib,
multi colored placement reverse collar, color blocked tees form the highlights
of the season. The quirkiness is added with graphics and motifs inspired
by holiday resorts. The yacht motif, minimal holiday poster inspired graphics,
surfer icons, tropical motifs, distressed typos, beach life quotes, chevron
patterns and palm tree motifs all up the quirky fun quotient of the collection.
The spring collection is relaxed making it perfect for a day out in the
This collection draws inspiration from 70's vintage graphics, blues of
Jodhpur palaces. A breezy layer, languid silhouettes, kistch bohemian
spirited look gives the spring collection an edge over others. The mix
of two extremes brings out this chic modern day look. Urban styling &
minimalist approach is the key detail of the collection. Jackets, long
tunics, kedia tops, shift dress, midi dresses and ombre swing tunics are
the key highlights of the collection. The range has exquisite print textures
on rich and natural feel fabrics. Global folk mix n match of patterns
from across Europe & Asia adds drama to this collection with a modern
For the girls, Max has cool blue sea of the nautical resort collection
with fun floral blends. The fabrics have a lot of textures like popcorn
knits, crepe, georgettes and slub jerseys. Shift dresses, cold shoulder
tops and dresses form the key highlight of the season with watermelon
shades of pink with reds and navy. Florals blossoms in soft colors of
pastel pink and corals mixed with denim blues, tangerine yellows, strawberry
pinks and fun fruity appliques add the fun quotient to the collection.
As for boys, nautical being the current rage of the season we can see
little boats enhancing the look with all over print tees, chest prints
and bottoms. Polos, character tees, hoodies alongwith dynamic graphic
T-shirts brings the collection alive. To add a little fun to the collection
we have funny pirates with a crew full of underwater creatures in bright
colors. So, all the pirate ship on an unforgettable cruise.
Max is the leading fashion brand offering customers a one stop shop for
clothing, accessories and footwear needs for the entire family. Max, a
fashion brand of Landmark Group has pioneered the concept of 'Latest fashion
at great prices' in the country, thereby offering the discerning shopper
a vast choice with international fashion & quality. The store ambience
offers an international shopping experience making shopping for the entire
family an absolute delight. Globally Max has over 350 stores across 16
countries and in India, Max has more than 160 stores across 60 cities.
The brand plans to have a network of 200 stores in India by the end of