Delhi, September 1, 2017: Ozone Organic Advantage in association
with Embelleze Brazil, today announced a nationwide launch of its revolutionary
product 'Novex- Nutritious food for hair'. Ozone Organic Advantage, the
leader in professional skin care is entering into salon professional hair
care segment with this new partnership with Embelleze, Brazil. This new
alignment with Embelleze will further strengthen the product offerings
of Ozone in India.
Novex is a leading Brazilian hair care brand comprising a range of salon
professional products that help rejuvenate damaged hair by reversing the
effects of aging, pollution, sun damage and over use of chemicals.
Enriched with the goodness of Vitamin E, Olive Oil, Argan Oil, Bamboo
Sprouts and Wheat Protein, the first phase of the product launch will
have innovativeprofessionalhair care products for hair treatments. Priced
atINR 1200 to 5000, the products will be available in all the leading
salons across India.
Speaking on the launch, Mr. S C Sehgal, Chairman & MD of Ozone Group
said "At Ozone Group, we strive to deliver products and services
that correct the problem from its roots. In our skin care products, we
focus more on sustainable healthy, clear and glowing skin, rather than
chemically-treated superficial correction. Our age and skin specific facials
are designed to correct specific skin problems in natural ways. Thus,
to extend our ecosystem of beauty and wellbeing, Ozone Group brings to
you Novex; a range of hair products which include hair treatments, hair
spas, shampoos, conditioner etc. These are designed keeping in mind that
today, hair is the most exposed and vulnerable to damage; thus it is important
that it is cared for and nourished in the most natural way. Novex is a
nutritious deep conditioning system developed to treat hair and restore
its shine and smoothness. Its formula is enriched with Vitamin E, a main
component for strength and hair growth. When one attempts to correct skin
and hair problems through chemicals hoping for instant results, they end
up further damaging than correcting the problem. Ozone and Novex collaborate
to bring sustainable correction and care by introducing effective and
potent products that are formaldehyde-free! "
Francois Pierre Menjoulou - Business Head - Embelleze,
further added "There is a complete synergy in the corporate philosophy
ofbrands, to provide the best to customers and celebrate the goodness
of life. Nutrilsalon and Novex, the flagship brands of Embelleze, are
going to revolutionize the market with the new age professional product
range. It is a win- win association for us and for the salon professionals
and finally the consumers.
is the best known Brazillian hair care product worldwide. It has a deep
conditioning system developed to treat the hair and restore its shine
and smoothness. Acting at the cuticle level, it gives hair back its nutrition,
aligning the hair cuticles and restoring smoothness to the hair shaft.
With Salon professional quality, Novex products are suitable for all hair
types and are safe to use.
The Novex hair treatment is available in 4 variants for different level
of hair care: Keratin Spa - Gentle Treatment, Bamboo Oil - Moderate Treatment,
Argon Oil - Intense Treatment and Olive Oil - Extreme Treatment.
About Ozone Professional Range:
Ozone Professional Range as a brand, launched in 2010 is a part of "Ozone
Organic Advantage" which provides age and skin specific treatment
with 100% organic enriched active essentials. Based on ancient principles
of Ayurveda, Ozone Professional range comprises of products that are pure
organic, methodologically researched and developed to ensure wholesome
goodness for both skin maintenance as also to revive problems in skin.
Their products have the organic advantage to restore and strengthen the
skin barrier for healthier, radiant and younger looking skin offering
Correction, Enhancement, Healing and Protection for all skin types.
Embelleze is one of the largest hair care and beauty companies present
in the Brazilian Market since 1969. Embelleze understands women and creates
the best beauty solutions for women from all ethnicities with different
life styles and different beauty needs. In 2015 Embelleze was considered
the 83rd biggest beauty company worldwide listed by Beauty Inc WWD. With
2 brands Novex and Nutrisalon they are entering in the India market Embelleze
offers unique combination of specialized products bringingexcellency and
efficiency in the Hair Care Salon Professionals category world-wide.