Fight Night enthralls FitGen through
New Delhi, 20th August 2016: Strengthening its position as the leading fitness brand in the country and to celebrate the growing enthusiasm around MMA, Reebok India organized a real MMA fighting cageto enthrall fitness enthusiasts with the world's most popular sport of fitness. The 'Reebok FIGHT NIGHT' was organized at Select City Walk Mall, New Delhi.
The 'Fight Night' witnessednine intense fights, among 18 amateur fighters, trainers & athletes from the MMA community. Renowned MMA expert and Reebok Master Trainers Siddharth Singh and Deepak Karai engaged hundreds offitness enthusiasts in a power packed MMA master class that covered tips to champion the mental and physical ground work needed to become a successful MMA fighter, and the secret behind keeping one's head in the game when on the ropes.
The excitement was palpable as the event kicked off with a one of its kind MMA flash mob by Reebok MMA trainers. Those who volunteered to participate in the MMA master class definitely returned home with their head high as it takes guts to stand in a ring with another person knowing that the impending skirmish can get ugly. Participants were drenched in sweat at the end of the master class that focused on essential self-defense and striking skills from Thai kick boxing.
Commenting on the special session and her experience at the event, Silvia Tallon, Senior Marketing Director, Reebok India, said, "Today, MMA is described as the fastest growing sport of fitness in the world. Though still at a nascent stage in India, combat training and MMA have seen great response over the last couple of years. Reebok has been at the fore front of defining this trend andtoday's Fight Night event was our attempt to further popularize this fitness sport in India. It has been a fulfilling evening as we have successfully engaged with Fitness enthusiasts to adopt our 'fitness is life' philosophy and encouraged them to train with us."
Mixed Martial Arts, Reebok entered into a partnership with the largest
Mixed Martial Arts (MMA) Company in the world - the Ultimate Fighting
Championship (UFC®) last year. The brand has also launched itslatest
combat training collection across select stores in India. These also include
the exclusive Tribute Collection Tee's sporting global legends such as
Ronda Rousey, Conor McGregor, and Chuck Liddell. To add to the excitement,
fitness enthusiasts can buy gear worth Rs.10, 000 and stand a chance to
win a full sponsored trip to UFC Fight Night at Manila scheduled for October.
The winners also stand a chance to get merchandise worth Rs.20,000 and
Rs.10,000. For more details on the collection, consumers can visit the
nearest store or log onto www.shop4reebok.com