New Delhi, November 4th 2015: Reinforcing its commitment to
women and strengthening its position as a leading fitness player in the
country, Reebok India today announced the launch of its latest 'Fit-Hub'
concept store in Delhi's popular GK1, M Block market. The store was inaugurated
by Reebok Brand ambassador - Nargis Fakhri, along with Dave Thomas, Managing
Director, Reebok & Adidas India.
Kick-starting with a big-bang and amidst high-levels of curiosity in the
busy GK 1, M Block Market, Nargis Fakhri joined Reebok trainers in a combat
training routine, as unsuspecting and surprised shoppers looked on. Showing
off her powerful punches and kicks dressed in fashionable and chic Reebok
fitness wear, Nargis tore through a Reebok backdrop and revealed the new
store to excited fans and fellow fitness enthusiasts gathered around.
Commenting on the launch, Dave Thomas, Managing Director, Reebok &
Adidas India said, "It has been our constant endeavor over the past
few years to establish Reebok as the leading premium fitness brand in
the country. Moreover, our strong focus towards catering to women's fitness
needs has led to the category contributing to over 40% of our overall
business in selected stores. We hope to grow this category significantly
in the coming years whilst inspiring more women across the country to
adopt the 'Fit for Life' attitude & mindset. Reebok partnered with
Nargis on this fitness journey 3 years back and it has been overwhelming
to mark yet another milestone with her for the Brand as we launch our
Seen in her fitness element at the launch of the store, Reebok India's
brand ambassador NargisFakhri commented, "My association with Reebok
goes back 3 years now, and I look forward to each campaign and activity
with as much vigour as I did when I just came on-board. The new store
looks absolutely great, and the new women's collection is all the more
fabulous. I believe that fitness is something that should come as second-nature
to everyone, because it not only makes you look good, but also makes you
feel good mentally."
Founded on the concept of togetherness, the Reebok 'Fit Hub' stores entail
greater interaction with customers, helping them embark on their fitness
journey and finding the right products which enable themin achieving their
fitness goals. Reinforcing Reebok's fitness positioning, the 'Fit Hub'
stores aim to serve as a one-stop fitness destination for the multiple
fitness needs of today's Fit-Gen consumer.
Each store is designed to give a look and feel of a gym with fixtures
that replicate gym equipment such as pull up grids, genuine gym flooring
and jump boxes as seating, providing customers a one-of-a-kind retail
fitness experience. The stores also have clearly demarcated merchandise
sections for different fitness activities such as training, running, and
aerobics, dance and yoga which creates an easy shopping experience.
Initiated in 2013 in India, Reebok's innovative 'Fit Hub' stores have
become popular amongst the consumer and have seen tremendous success across
About Reebok India
India's foremost fitness brand, Reebok has a pan-India presence with 300
exclusive franchise stores and 'Fit Hub' concept stores across the country
with 1000 member strong instructor alliance. The brand has products in
the running, training and studio category - which covers dance, aerobics
and yoga, and innovative footwear technologies like ZPUMP Technology,
One Series Running Shoes, ZTR X, JetFuse Run, ZQUICK, and Realflex. Committed
to making India a fitter nation, Reebok has launched a whole new retail
environment 'Fit Hub' where consumers get experiential fulfillment of
their fitness needs. Reebok also has an impressive list of Fitness ambassadors
including John Abraham, Nargis Fakhri and M.S Dhoni. In addition to this,
Reebok was awarded ET Best Brands 2014 in the Sports and Fitness category.
The brand was also ranked number nine overall and topped the Sportswear/Footwear
category in The Economic Times Most Exciting Brands 2014 survey. It has
also been listed as the 12th most attractive brand overall and the leading
brand under the sports and accessories category by the 'India's Most Attractive
Brands' report by TRA evaluating over 1900 leading brands in the country.