New Delhi, 28th October 2017: Halloween got bigger, better and more fearless than ever before! Budweiser hosted the biggest Bloodweiser Halloween as a part of their “Join the Fearless” campaign. Being the first brand to own the occasion in India, Budweiser known for conceptualizing unique experiential has raised the bar in terms of innovation and consumer experience.

In Mumbai, the Bloodweiser Halloween event was hosted at a defunct mall’s toy store around the theme of a psychopath’s house on 27th October 2017. The setup at the Delhi event on 28th October 2017 looked nothing less than a haunted warehouse.

To make the night more spooky Bloodweiser Halloween created a nuanced theatrical experience where a psychopath handcuffing party attenders, a mistress kept misleading the attendees to enter a bathtub, a jealous wife drove people away from their partners and a butler was serving Bloodweiser - a special red colour drink curated by Budweiser for Halloween.

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