Delhi, 28th October 2017: Halloween
got bigger, better and more fearless than ever before! Budweiser
hosted the biggest Bloodweiser Halloween as a part of their Join
the Fearless campaign. Being the first brand to own the occasion
in India, Budweiser known for conceptualizing unique experiential has
raised the bar in terms of innovation and consumer experience.
Mumbai, the Bloodweiser Halloween event was hosted at a defunct malls
toy store around the theme of a psychopaths house on 27th October
2017. The setup at the Delhi event on 28th October 2017 looked nothing
less than a haunted warehouse.
make the night more spooky Bloodweiser Halloween created a nuanced theatrical
experience where a psychopath handcuffing party attenders, a mistress
kept misleading the attendees to enter a bathtub, a jealous wife drove
people away from their partners and a butler was serving Bloodweiser -
a special red colour drink curated by Budweiser for Halloween.