Delhi: Zashed Fashiontech launched womenswear brand, Dodo &
Moa on Amazon Fashion on Thursday, February, 28th 2018 at the state of
art, Amazon Fashion Imaging Studio in Delhi. Well-known Bollywood actress,
Vaani Kapoor lit up the space as she walked the ramp wearing a candescent
and bedazzled jumpsuit, one of her favorites from the latest Dodo and
Moa collection. She commented, "Amazon Fashion and Zashed Fashiontech
have come together to create a great experience for all fashion lovers
with Dodo & Moa. I love what I'm wearing which is a very chic flowy
jumpsuit with a bling element to go along imbedded in the fabric itself.
Perfect for a night out with a chrome clutch and a lot of attitude. Amazing
products, great designs, amazing launch and a great space. This event
has been a fabulous experience. Kudos to the team."
The high fashion evening also witnessed an ecstatic display of exciting
styles that were launched on Amazon Fashion offering a mix of sequence
stories, with bling elements, from color blocking to animal prints, the
collection had something in it for everyone. Vaani Kapoor's contemporary
persona with an inescapable desi vibe resonates with the brand's aesthetics,
to the core. Offering over 700 unique styles from INR 999 going up to
INR 4999 for the capsule collection, there is something for everyone,
across casualwear, party wear and semi-formal. Amazon Fashion has a wide
variety of semi-formal womenswear collection making it one of the most
important categories for them.Dodo and Moa is a new age brand which has
something in it for everyone and for every occasion.
Adding another feather to the expansive selection of curated fashion brands,
Mr. Arun Sirdeshmukh, Business Head at Amazon Fashion commented, "We
are thrilled to associate with Zashed Fashiontech to launch Dodo &
Moa on Amazon Fashion. The brand has a fresh youthful appeal with fun
and exciting styles to befit the versatile preferences of our shoppers.
Their presence on Amazon reiterates the brand's trust in us to deliver
an unparalleled shopping experience across the country."
Commenting on the launch, Mr. Mithun Bhardwaj, CEO of Zashed Fashiontech
said, "Amazon being a trusted marketplace, we are assured that our
label Dodo & Moa, is at the right place. Considering Amazon Fashion's
wide reach to customers across the country, we are looking forward to
a tremendous response from the shoppers. We have worked hard to build
a brand that offers the best of styles uncompromising on quality. Our
shared vision with Amazon of providing a memorable shopping experience
to our shoppers has started on a brilliant note."
Commenting on the launch, Mr. Kundan Gugnani, Director of Dodo & Moa
said, "Vaani Kapoor as the face for the launch of the brand was an
easy decision, her elegance goes perfectly with what the brand stands
for. The fact that she is launching the brand on Amazon Fashion, in the
Amazon Fashion studio just adds so much more value to the launch. The
teams have done an amazing job pulling it off, all from the designs to
the operations to the launch, Could not have asked for a better start
to the brand."
The Amazon.in marketplace is operated by Amazon Seller Services Private
Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks
to build the most customer-centric online destination for customers to
find and discover virtually anything they want to buy online by giving
them more of what they want - vast selection, low prices, fast and reliable
delivery, and a trusted and convenient experience; and provide sellers
with a world-class e-commerce marketplace.
About Dodo & Moa
The brand Dodo & Moa is the brain child of the analytical and design
team of Zashed to cater to the current hest with a drop of future ask
in it. Goofy yet classy, powerful yet elegant, "Dodo & Moa"
is about merging the extremes and hence the right style for all sides
of the new age women. The subtle yet catchy prints with the in-house embroidery
setup mixed with the right silhouettes can be caught before one blinks
her eyes. It's an equitable mix of western & Indo-Western with an
elaborated range of designs with > 700 unique designs for launch itself.
With a hint of casual, party, semi-formal the brand has everything the
new age woman looks for in a brand.
Zashed is one the biggest fashion consortium and the best fashion architect
in the country with over 10,000 unique designs with over 600 thousand
inventory backup under their umbrella. With in house capabilities to handle
the complete operational backend for a brand, they have excelled in creating
brands which are not only in line with the market requirement but also
carve a niche for themselves in terms of design analytics. With an expertise
in creating brands, penetrating them into the market, and creating revenues
and valuations for the brands due to lazer focus on products and in depth
knowledge of the highly diverse Indian market, Zashed has created yet
another Manufacturer backed brand, with AvyayaFashiontech, one of the
leading NCR based manufacturers. Being led by the brother duo of Yash
and KundanGugnani, Avyayafashiontech history of excellence in exports,
creating garments for the best of brands out there, came in handy in creating
state of the art fashion garments, for the domestic market. With the right
synergy between Avyayafashiontech production backed with the market insight
and design focus of Zashed, we were able to create a diverse catalog which
is not only consistently high in style quotient but also gives value for