First & biggest Fitness and Wellness Festival on Radio platform
to encourage mental and physical health
by Fever FM, Mission Fit India campaign is based on the
theme of Ab Hoga Fitness, Baayein haath ka khel
Fever FM, FTC and MY FM in partnership with Patanjali, today launched
Indias first 120 days fitness festival Mission Fit India
in New Delhi. Bollywood actor Suniel Shetty will be spearheading this
immersive movement. The event witnessed the presence of Yoga Guru - Yog
Rishi Baba Ramdev and Acharya Balkrishna, Managing Director of Patanjali.
The 120-days fitness festival is divided into four phases and will reach
people across 43 cities in India.
on the occasion, Acharya Balkrishna said, Swami Ramdev, Bhai Suniel
Shetty & I have come together on a fitness mission to help people
understand how Yog Ayurved can help us in leading a healthy life. We have
come together for the common intention of busting all myths about fitness
and making every household aware and interested in the simplicity of the
ways of staying healthy. I am very happy to be a part of Mission Fit India
because there has never been a fitness mission of this magnitude in the
objective of Mission Fit India campaign is to encourage every
Indian to be fit and challenge the misconception that getting healthy
is complex, time consuming and arduous.
views on the fitness festival, Yog Rishi Baba Ramdev said, Like
every coin has two sides, so does your health - body & mind, and both
need equal attention for your complete wellness. Yog & Ayurved take
care of both and Mission Fit India will tell everyone how. Being fit is
not all about having a sculpted body; if its not supported by a
healthy mind then all efforts are futile. Mission Fit India is all about
holistic wellness which is the reason why I could easily relate to it
and am happy to be a part of their common intent of making India fitter
and aware of fitness realities
four phases spread over 120 days are Fit Basics, Suniel
Ki Sena, Fitness Wars and Finale. Each phase
addresses a key challenge that people face in their endeavour to get fit.
basics addresses the myths and excuses that people often encounter.
In this phase, audience can interact with Suniel Shetty who will give
personalized fitness advice to listeners. In the second phase, Suniel
Ki Sena, 21 fitness experts from various regime of fitness including
Vrinda Mehta (Celebrity Fitness Trainer) and Vivek Ratnani (Celebrity
Chef) amongst others, will guide the listeners on fitness, simple exercises,
mental health, body transformation, wellness and nutrition.
on Mission Fit India, Suniel Shetty, said Fitness is an area where
there is yet to be a concerted effort in this country. While this generation
constantly worries about getting fit, the lack of correct guidance and
inertia due to myths and misconceptions hampers people from taking an
active step in that direction. The aim of this movement is to simplify
fitness for every citizen of this country.
third phase of the campaign will see the RJs across 43 cities of Fever
FM and My FM, enter a challenge to become the fittest. Each RJ shall also
select a listener from their respective city, who will take up the challenge
with them. The teams shall over the next few weeks, follow a carefully
crafted fitness and wellness plan by Suniel Shetty and his Sena.
on Mission Fit India, Harshad Jain, CEO Radio and Entertainment, HT Media
Ltd. said, Fever FM has always focused on the listeners and offered
them initiatives that have a deep connect. There is no dearth of knowledge
and programs for someone who has time and makes an effort to get healthy.
However, there are very few accessible programs for someone who is time
poor and has a very busy schedule. Mission Fit India from Fever FM, FTC
and My FM is a health and wellness movement for that busy person with
responsibilities - housewife, working woman and corporate executive. And
for someone who is not into extreme fitness, to get healthy with ease
and simplicity in their very space - kitchen, home or office. We
are sure this is the biggest health initiative in the history of radio.
Fever FM is proud to be the thought leader who establishes firsts in the
radio category - music innovation, radio dramas, new genres of content,
reality on radio, first on-air wedding, and now the biggest 'health and
the final phase of Mission Fit India, the top performing RJs and their
buddies will travel to Uttarakhand for a concentrated transformation challenge
where they shall fight it out to be proven fittest.
Fit India will playout daily across 13 Fever FM cities and 30 My FM cities.
The reach of the campaign will further be amplified through digital platforms
and strategic tie-ups with Jio Cinema, Jio Music, Saavn and Tata Sky,
which shall host unique video and audio content. The campaign will be
promoted across print media across the country and will be supported by
various on ground activations taking the cumulative reach of this campaign
up to a staggering 220 million people across the country.
on the reach of Mission Fit India campaign, Rahul J. Namjoshi, Business
Head of My FM said, We are delighted to present Mission Fit India
- an initiative which will change the perception about fitness in the
country. Fitness is an essential part of our everyday routine and due
to hectic schedules it often takes a back seat. My FM is the largest radio
network in tier 2 and 3 cities and our wide reach will be the ideal platform
to reach out to our audience. We are hopeful that this will be a grand
success and will help in bringing about an effective change across the
on Mission Fit India, Jio Spokesperson said, Fitness is of key importance
in this fast-paced world. For a mind to be fit, the body needs to be fit,
is the mantra we follow.
we strive to deliver more value to our 196+ Mn Jio users, this exclusive
partnership with Mission Fit India will provide best in class fitness
content for all our Jio users via Jio Saavn & Jio Cinema, for leading
a very healthy life.
Jio, we also persuade our employees to focus on fitness and play a sport.
We have built a state-of-the-art sporting facility in our campus to motivate
influencers, RJs and leading fitness & wellness experts will spearhead
Mission Fit India that aims to make India healthy. The power
and reach of the program will ensure this movement travels far and wide
and creates a change across our country.