Delhi May 10, 2017: Radhika
Verma Bringing a dressing array to Delhi NCR with her Fashion Brand R1
launched its first set of collection on 10th May 2017 at PRIVEE, Shangri-La
Hotel where she showcased her first line of Bridal wear.
launch was themed on Sufism and the Fashion Choreographer Mr. Faisal Khan
gave the event a look and feel of Indian Classical yet modern touch. With
Vintage lamps, Dance performances and classical themed Fashion Show, R1
launched its first set of designs in the most unique manner.
main attraction of the show was to celebrate Queenshood were Indian Beauty
queens, who became the showstoppers of the show. The list included:-
" Renu Kelkar - Mrs. India International 2017 & Mrs. Glamorous
" Neha Banerjee - Fem Mrs. India 2016
" Rrashmi Sachdeva - Mrs. Universe Euroaria 2016
" Shivani Singh -Exquiste Goodwill AmbassadorQueen 2017 & Tiara
" Preeti Vohra - Famous Super Model
on this association Renu Kelkar (Mrs. India International 2017 & Mrs.
Glamorous 2017) quoted: - "I loved Radhika's designs and walking
for her. She is warm and sweet and because she is new in the industry,
she is extremely raw and understands the humanity level involved. Her
range is so authentic and as a bride in future, whenever that will be,
R1 will defiantly be one of my choice. "
Verma believes in making special occasions truly memorable and beautiful
for the bride with style and panache. Its collection is created by fresh,
upcoming talent and its creations are versatile playing on the radiance
of the modern day women.
on this association Mr.Aman Batra , Director Lifestyle Magazine said :-
"Lifestyle magazine always there to promote new and young designers
and it is our pleasure to be associated with Radhika Verma as she showcased
some of the best work in the bridal trousseau trends for the modern women
of today "
first range of R1 showcased the modern day woman who is extrovert yet
grounded, in the world yet closer to her culture, knows it all yet knows
where to keep her calm. The clothes showcased a perfect amalgamation of
modern pattern cutting and Indian craftsmanship.
on the launch, Radhika Verma, Founder R1: "I was ecstatic with the
launch event and happy to receive such love and acceptance from my industry
people and associates. I have always wanted to get into the fashion industry,
and I took time in entering it as I was touring around the country to
understand the basics of every culture, language and art associated with
it. Taking my learning from every part of the country and describing it
in the form of my designs and showcasing it to the world. This is like
a dream come true and I am excited for my journey ahead. "
models and queens were decked up by Makeovers by Upasaana A, a leading
name in skin and beauty industry in Delhi NCR. Speaking about the association
Upasaana Arora said "I am ecstatic with this kind of platform to
showcase my work and expertise. I have been in this industry for almost
7 years now, and such platforms act as a catalyst for reaching out to
the audience. Radhika Verma's R1 is a blend of true Indian modern women
and to be collaborated with such thought and talent is really enduring
for me. "
R1 is a destination for bridal wear catering to the entire needs of a
wedding trousseau. From stunning lehnga cholis , rich ornamental designer
sarees , to wedding accessories and an incredible range of fabrics , the
classic collection of its timeless and creative ensembles for the bride
which are versatile and aesthetically appealing.