Delhi: SHILPI GUPTA
SURKHAB, a Dubai based high-end womenswear label which exemplifies the
love for heritage techniques and craftsmanship, was launched today at
Bikaner House, New Delhi.
'SHILPI GUPTA SURKHAB' is Shilpi Gupta's poetic ode to the wondrous world
of art and design, something that has always driven the creative instincts
in her. The brand's exclusive couture range is the perfect union of beauty,
poise, regal grandeur and the individuality of a woman.
its 'customisation trunks', the label is looking at addressing every fashion
need of a woman who wants to make a chic turn, and is much sought after
for its bespoke tailoring services for limited edition couture.
launch party was hosted by founder Shilpi Gupta at Delhi's premier venue,
Bikaner House. Held over a cocktail evening, the label launched its'Royal
Heritage' collection, on display with a one of a kind 'Fashion Experience'.
The champagne flowed, as the guests were enthralled with a classical performance
by Birju Maharaj's granddaughter Shinjini Kulkarni, followed by a musical
evening with a Fusion of classical and folk music by Grammy award winner,
Speaking on the occasion, Founder Shilpi Gupta said, "Fashion is
what you're offered four times a year by designers. And style is what
you choose. For me, anything you design, but not style well, doesn't work!
Design can be old, but style stays forever. With my label, my aim is to
introduce regal grandeur into haute couture, with lots of creativity and
About Shilpi Gupta:
A fashion brand management graduate from the University of Central Lancashire,
UK, Shilpi Gupta launches her label, Surkhab, with her first exhibit at
Bikaner House with the aim of reviving and reclaiming age-old craft techniques
unique to India.
Originally form Dehradun, Uttarakhand, Shilpi shifted to New Delhi in
1996 after her marriage. Partnering with her husband, the industrialist
Rajeev Gupta, she set up the Institute of Management Studies in 1998 and
the IMS Law College in 2004, both in NOIDA. Shilpi also set up the Design
and Innovation Academy in 2005, and initiated a tie up with the University
of Huddersfield, UK, for exchange programs in 2007. Once these institutes
were up and running, she went to study in the UK in 2009.
Though this event marks the formal launch of Surkhab in India, the label
has been creating artisanal, bespoke pieces for discerning clients across
the world since 2016. Recognized for her work in fashion capitals like
Milan, London, and Dubai, Shilpi Gupta has also showcased at the Dubai
International Fashion Show and exhibited her designs at La Villa.
With her Spring 2018 Haute Couture collection, Shilpi delves into her
extensive travels through Rajasthan. From her experiences through the
Desert State, she picks up signature elements like temple pichhwais, Rajasthani
architecture, glass inlay, traditional costumes, the peacock and lotus
motifs, and the bright colours worn by the women of Rajasthan-queens and
Here, a proud peacock fans out its tail feathers across a sweeping expanse
of blush georgette, there the arches of a palace form the panels of a
draped sari. A lake of floating lotuses envelops the hand-painted panels
of a cape, while a bejeweled top traces the outlines of an ancient fort.
All of these are accomplished in painstaking detail in hand-embroideries
highlighted with block-, khari-, and even digital-print mediums. The colours-ranging
from pastels blues and pinks to bright reds and emeralds, wine purples
to electric teals-capture the riot of hues that truly symbolize Rajasthani
royalty and exuberance.